For Business Owners

Reward the customers you already have

Regulars is a loyalty platform that lets you offer real pricing to your best customers. Not coupons. Not punch cards. Real dollars off the menu items you choose — for the people who keep coming back.

Start Free — 6 Months on Us
Sign up before August 1, 2026 to lock in 6 months free
How It Works

Three steps. You're up and running today.

No hardware. No app to install on your POS. No training your staff for hours.

1

Set your Regulars Pricing

Pick the menu items you want to discount for loyal customers. A cocktail from $14 to $9. An entree from $38 to $29. You choose the items and the prices. You're in complete control.

2

Customers check in

When a customer walks in, they check in on the Regulars app. You get a notification. Your staff sees them in the tablet view. They unlock your Regulars Pricing instantly.

3

They keep coming back

Every visit is tracked. You see who's coming, how often, and what's working. The savings give them a reason to choose you over the place next door — every single time.

Let's address the elephant in the room

This is not Groupon. Here's why.

If you ran a restaurant in 2011, you probably got burned by Groupon. Here's why Regulars is fundamentally different — and why it actually helps your bottom line.

The Groupon Model
The Regulars Model
Who gets the discount

Strangers. One-time deal seekers who have no relationship with your business and no intention of coming back.

Who gets the discount

Your regulars. People who already come back, or are building a habit of coming back. You're rewarding loyalty, not subsidizing tourists.

The cost to your business

50% off + Groupon's cut. You'd sell a $40 meal for $20, then Groupon would take half. You'd get $10 for a $40 plate.

The cost to your business

You set the price. We take nothing. A $5 discount on a cocktail for someone who comes every week? That's an investment, not a loss.

What happens after

They never come back. 80%+ of Groupon customers never returned. You lost money acquiring someone who was never going to be a customer.

What happens after

They keep coming back — that's the whole point. Every check-in builds their status. The discount deepens the habit, not drains your margin.

Commission on your sales

50% of every sale. Groupon kept half the revenue. The platform profited whether you did or not.

Commission on your sales

Zero. None. Ever. Regulars charges a flat subscription. We never take a cut of your sales. Not now, not ever.

The business model

Customer acquisition. Groupon sold access to deal-hunters. The business was the product, and the discount was the bait.

The business model

Customer retention. Regulars helps you keep the customers you already have. The discount is your tool — you control it completely.

The bottom line

Groupon asked you to lose money on strangers and hope for the best. Regulars lets you invest a few dollars per visit in the people who already love your business — and gives you a dashboard to see exactly how it's working.

The Economics

Why discounting your regulars
actually makes you money

The math is simple: a loyal customer who comes every two weeks is worth 26x more than a one-time visitor. A small discount that keeps them coming back is the highest-ROI investment you can make.

$40
One visit from a stranger
A Groupon customer walks in once, pays half price, and never comes back. You made $10 after Groupon's cut. Total annual value: $10.
$936
One regular, every 2 weeks
A regular spends $40/visit, gets $4 off with Regulars Pricing. You keep $36. Over 26 visits, that's $936/year from one person.
94x
More revenue per customer
One loyal Regular is worth 94x more than one Groupon customer. You don't need more customers — you need the ones you have to keep coming back.

You're already losing these customers

The average restaurant loses 30-40% of their regular customers every year to simple drift — they forget, they try somewhere new, life gets in the way. Regulars gives them a financial reason to choose you, every single time. That's not a discount. That's retention.

What You Get

A full loyalty platform, not just a punch card

Regulars gives you the dashboard, the data, and the tools to understand your customers and keep them coming back.

Real-Time Dashboard

See who's in your business right now

Live check-in feed, tier distribution, trend indicators. Know exactly what's happening without leaving the dashboard.

  • Live check-in feed with method tracking (QR, NFC, manual, POS)
  • Tier distribution — Newbie, Regular, VIP at a glance
  • Week-over-week trend indicators
Regulars Dashboard
Customer Intelligence

Know every guest by name

Visit counts, lifetime value, tier status, and custom tags. Search, filter, and export your full customer roster.

  • Lifetime value (LTV) tracking per customer
  • Custom tags: "VIP", "Birthday Club", "Wine Club"
  • AI-powered churn risk detection
  • Export to CSV anytime
Customer management
Promotions

Targeted offers that actually work

Create free items, percentage discounts, or fixed-amount offers. Track redemptions in real time.

  • Multiple promo types: free item, % off, $ off, milestone
  • Schedule campaigns around slow days
  • Real-time redemption tracking
Promotions management
Analytics

Data that drives decisions

Check-in trends, repeat rates, and top-performing promotions across 7, 30, or 90-day windows.

  • Check-in trend graphs with period comparisons
  • Repeat visit rate tracking
  • Promotion ROI analysis
  • Square POS revenue attribution
Analytics dashboard
The Other Side

Your customers discover you through
their friends — not ads

Regulars isn't just a dashboard for you. It's a consumer app where people find businesses through trusted friends, check in, and save money. When someone's friend is a regular at your spot, that friend sees it. That's the most powerful marketing there is — and it costs you nothing.

Friend referrals

Customers see where their friends go. Your regulars bring their friends in — organically.

Discovery feed

Your business shows up when people explore their neighbourhood. Zero ad spend required.

Private notes

Friends leave private notes about your business. No public reviews. No star ratings. Just real word of mouth.

Simple Pricing

Free for 6 months. Seriously.

No credit card. No hidden fees. No catch. See the results before you pay a cent.

Sign up before August 1, 2026 to lock in 6 months free
Starter
$99 /month
Free for 6 months
  • Up to 300 active customers
  • 1 location
  • Full dashboard & analytics
  • AI churn detection
Popular
Pro
$249 /month
Free for 6 months
  • Unlimited customers
  • Multi-location support
  • Square POS auto-discount
  • Competitive benchmarking
  • Everything in Starter

Your best customers deserve better
than a punch card.

Join Regulars. Set your pricing. Let your regulars save real money — and watch them keep coming back.

6 months free for businesses that sign up before August 1, 2026

Get Started Free